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Content of Adbanner changes according to scroll-position on webpage

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@tesla wrote:

Dear hype-rists!

Perhaps my question is way off but I’m thinking about the following:

Situation:
I want to create two skyscraper-banners. One on the left, the other on the right side of the content-column.
Both stay in viewport while the user scrolls down the page. This behavior is automatically given by the website-operator.

My question:
is it possible to dynamically change the content in the skyscraper-banner according to its position on the webpage?

Example for better understanding:

  • While you start reading the banner - now at top-position of the page - shows Motive A.
  • To continue reading you have to scroll/swipe down.
    While you do this the content of the banner starts to change.
  • On arriving at the bottom of the page you see the Motive A has crossfaded to Motive B.

Best
Tesla

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