Greetings All, does anyone have a good idea where to start learning about the basic theories of digital advertising? i am familiar with typography for web, color, basic animation principles, etc.. but want to learn to properly create banner / display ads etc. not just throw something together without any thought. I need a good foundation first. any relevant sources i should start from? Hubspot courses? Google Digital Garage course?
The other question is, would Hype be the ideal tool to use? I use it now and absolutely love it, but so far only for basic presentations for work, and my work is not advertising.
thanks in advance!
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